Sprint will need to differentiate its 4G offering
Bernie Aronson poses and interesting question in his blog on “telecompetitor“ titled “Sprint Revving Up 4G Plans – Will Confusion Follow?“ I agree that Sprint will need to differentiate its 4G offering from Clearwire’s and the cable companies’. I believe Sprint can succeed by providing the right converged service applications that work on both a VoIP WiMAX home phone and Sprint mobile phones. This would be similar to the Verizon Home Hub strategy. The Verizon Hub provides access to several applications on both the home phone and Verizon wireless devices. However, Sprint would be smart to start with a more traditional home phone form factor without the high price tag of the Verizon Hub. And, a lower monthly price for the Sprint WiMAX home phone service is a must.
